Presentation

Spiciness: from pre-Hispanic earth to Iberian fire

Discover the fascinating history of the spicy condiment, from its roots in pre-Hispanic Mexico to its exciting fusion with Spanish gastronomy.

Chef Roberto Ruiz will explain how the ancestral techniques of Tatemado are combined with the distillation of European liqueurs by Javier Pulido to create a unique fusion of flavours.

Finally, the creators of Humo Licor. Roberto Ruiz, Javier Pulido and Wilmer Yajamin present this chipotle chilli liqueur, which is the essence of both worlds. This innovative liqueur combines Mexican tradition with the most prestigious Spanish botanicals. Join us to discover how this spice has travelled through time to become an expression of the rich fusion of two culinary cultures, and how a solid commercial strategy can open up a space in an industry as competitive as distillates. 

partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA AYUNTAMIENTO DE MADRID COMUNIDAD DE MADRID  M PRODUCTO CERTIFICADO ICEX FOOD AND WINES FROM SPAIN

MAIN SPONSORS

BALFEGÓ COM.MADRID PRODUCTO CERTIFICADO MACC 1.001 SABORES REGIÓN DE MURCIA REGIÓN DE MURCIA TENERIFE, DESPIERTA EMOCIONES CAIXABANK MAKRO HYUNDAI FAGOR

PARTNERS / COLLABORATORS

AQUANARIA ALIMENTOS DE ARAGÓN GOBIERNO DE ARAGÓN BURGOS ALIMENTA CONSORZIO TUTELA GRANA PADANO HELSINKI HOSTELERÍA DE ESPAÑA LACTALIS ESPAÑA LA FINCA JIMÉNEZ BARBERO LE CORDON BLEU LE NOVEAU CHEF MERCAMADRID MIBRASA CHARCOAL OVENS, SL NEGRINI QUITO TURISMO ETURIA CLM. RAIZ CULINARIA SANCHEZ ROMERO CARVAJAL JABUGO CRIGP TERNERA GALLEGA Y VACA GALLEGA-BUEY GALLEGO Indicación Geográfica Protegida Trufa Negra de Teruel XUNTA DE GALICIA – CONSELLERÍA DO MAR

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE PARTNERS / COLLABORATORS

ALMA DE CEREAL DEGUSTA GUADALAJARA TU PROVINCIA HUESCA, LA MAGIA DULCE PINK LADY GRANJAS REDONDO SUPRACAFÉ TORRONS VICENS

See all the exhibitors that will be part of
Madrid Fusión 2024

Exhibitors