Presentation

Spiciness: from pre-Hispanic earth to Iberian fire

Discover the fascinating history of the spicy condiment, from its roots in pre-Hispanic Mexico to its exciting fusion with Spanish gastronomy.

Chef Roberto Ruiz will explain how the ancestral techniques of Tatemado are combined with the distillation of European liqueurs by Javier Pulido to create a unique fusion of flavours.

Finally, the creators of Humo Licor. Roberto Ruiz, Javier Pulido and Wilmer Yajamin present this chipotle chilli liqueur, which is the essence of both worlds. This innovative liqueur combines Mexican tradition with the most prestigious Spanish botanicals. Join us to discover how this spice has travelled through time to become an expression of the rich fusion of two culinary cultures, and how a solid commercial strategy can open up a space in an industry as competitive as distillates. 

Partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA MADRID DESTINO
ICEX FOODS WINES FROM SPAIN
COMUNIDAD DE MADRID

MAIN SPONSORS

Junta de Andalucía
BALFEGÓ COMUNIDAD DE MADRID. PRODUCTO CERTIFICADO MACC MAHOU-SAN MIGUEL
1001 SABORES, REGIÓN DE MURCIA REGIÓN DE MURCIA TENERIFE, DESPIERTA EMOCIONES
MAKRO
CAIXABANK ACEITE DE OLIVA ANDALUCÍA NH Collection Hotels & Resorts KITCHEN CONSULT

GUESS TERRITORIES

SECRETARIA DE TURISMO DA PREFEITURA DA CIDADE DO RÍO DE JANEIRO ARAGÓN

PARTNERS / COLLABORATORS

FUNDACIÓN ALICIA AQUANARIA PromArgentina Aves de España AVOLTA THE STATE TOURISM AGENCY F THE REPUBLIC OD AZERBAIJAN CHINA TASTE - Centro Cultural de China en Madrid AGRICULTURA BIODINAMICA ESPAÑA . DEMETER DIPUTACIÓN PROVINCIAL DE CÁDIZ Diputación Provincial de Huelva EMBAJADA DE JAPÓN GASTROLAB DE HERALDO MEDIA GROUP GEORGIA SABOREA GRAN CANARIA HOSTELERÍA DE ESPAÑA HOTEL HUERTO DEL CURA JUANITO BAKER ICC LA FINCA JIMÉNEZ BARBERO LE NOUVEAU CHEF MERCAMADRID NEGRINI FUNDACION OSBORNE RAÍZ CULINARIA-CASTILLA LA MANCHA Saborea Lanzarote - Cabildo de Lanzarote SANCHEZ ROMERO CARVAJAL JABUGO SILESTONE SQUARE Thermomix Cárnicas Trasacar TRITICUM JUST FOR BREAD LOVERS Turismo Centro de Portugal ZORZI

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE
PARTNERS / COLLABORATORS

EL ALMENDRO AHUMADOS DOMINGUEZ Azerbaijan National Culinary Centre HUEVOS REDONDO ZUMOS JUVER SUPRACAFÉ CALIDAD PASCUAL TORRONS VICENS