Presentation

Spiciness: from pre-Hispanic earth to Iberian fire

Discover the fascinating history of the spicy condiment, from its roots in pre-Hispanic Mexico to its exciting fusion with Spanish gastronomy.

Chef Roberto Ruiz will explain how the ancestral techniques of Tatemado are combined with the distillation of European liqueurs by Javier Pulido to create a unique fusion of flavours.

Finally, the creators of Humo Licor. Roberto Ruiz, Javier Pulido and Wilmer Yajamin present this chipotle chilli liqueur, which is the essence of both worlds. This innovative liqueur combines Mexican tradition with the most prestigious Spanish botanicals. Join us to discover how this spice has travelled through time to become an expression of the rich fusion of two culinary cultures, and how a solid commercial strategy can open up a space in an industry as competitive as distillates. 

partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA AYUNTAMIENTO DE MADRID ICEX FOOD AND WINES FROM SPAIN COMUNIDAD DE MADRID

MAIN SPONSORS

JUNTA DE ANDALUCÍA “Gusto del Sur” ES CALIDAD, ES ANDALUCÍA BALFEGÓ COMUNIDAD DE MADRID  M PRODUCTO CERTIFICADO MACC MAHOU 1.001 SABORES REGIÓN DE MURCIA REGIÓN DE MURCIA SABOREA ESPAÑA TENERIFE, DESPIERTA EMOCIONES
CAIXABANK ACEITE DE OLIVA ANDALUCÍA NH HYUNDAI MAKRO FAGOR

GUESS TERRITORIES

CATALUÑA, REGIÓN MUNDIAL DE LA GASTRONOMÍA 2025

PARTNERS / COLLABORATORS

FUNDACIÓN ALICIA AQUANARIA ALIMENTOS DE ARAGÓN GOBIERNO DE ARAGÓN ASTURIAS COCINA DE PAISAJE / ASTURIAS PARAÍSO NATURAL BURGOS ALIMENTA DIPUTACIÓN DE CÁDIZ GEORGIA HELSINKI HOSTELERÍA DE ESPAÑA ICC LACTALIS ESPAÑA Saborea Lanzarote LA FINCA JIMÉNEZ BARBERO LE CORDON BLEU LE NOVEAU CHEF MERCAMADRID MIBRASA CHARCOAL OVENS, SL MUDÉJAR WAGYU NEGRINI VISIT PORTUGAL QUITO TURISMO ETURIA CLM. RAIZ CULINARIA SANCHEZ ROMERO CARVAJAL JABUGO SQUARE IGP TERNERA GALLEGA e IGP VACA GALLEGA-BUEY GALLEGO TRUFA NEGRA DE TERUEL CASTILLA Y LEON – TIERRA DE SABOR AYUNTAMIENTO DE VALLADOLID XUNTA DE GALICIA – CONSELLERÍA DO MAR

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE
PARTNERS / COLLABORATORS

ALMA DE CEREAL DOMENIO FRUTAS Y VERDURAS ELADIO GRUPO EUROPAN DEGUSTA GUADALAJARA TU PROVINCIA HUESCA, LA MAGIA DULCE PINK LADY GRANJAS REDONDO La Rioja SUPRACAFÉ TORRONS VICENS

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Madrid Fusión 2024

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