The customer takes the lead: The new reality of gastronomy, 26–28 January, Madrid Fusión 2026

This leading global gastronomy summit will address the new challenges facing the industry, including the transformation of the passive diner into a more informed, demanding and discerning customer.

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Madrid Fusión 2026 brings together 17 promising Spanish chefs in the race for the Revelation Chef award

Young chefs from Alicante, Asturias, Barcelona, Formentera, Guipúzcoa, Menorca, Murcia, Orense and Valencia will compete for the Balfegó Grand Prize for Best New Chef during the conference on 28 January.