Presentation

Gula razonada

Frédéric Bau will be presenting his revolutionary "reasoned gluttony" concept, exploring the basics of new, healthy, sensible pastrymaking.

With a scientific, creative, methodical and imaginative approach, Frédéric Bau takes up new ingredients and new gastronomic processes to reformulate the grand classics of pastrymaking tradition (which he subjects to the "Gula Razonada" codes, adhering to the original combination of tastes, textures and sensations at all times), and also to bring in new creations with an innovative concept both in terms of the formulation and composition and also the processes and finishes.

Bau has carried out a rethink of the main pillars of desserts to make them gourmet items, but reasonable items too. It is not cakes without pleasure, but rather cakes with no excesses. Diametrically opposed to the current "non-" trend, Gula Razonada is a philosophy seeking excellence. There are no prohibitions, but there is a reasoned dosage of quantities. 

To this end, Bau and his  team have conducted an analysis of the nutritional contributions and the behaviour of ingredients, they have reflected on what each of them does in terms of the architecture of taste, pleasure and palatal emotions, homing in on the essential and shunning the superfluous. They have reduced the intake of sugars and fats, and have resorted to alternative, natural ingredients, some of which have never before been using in pastrymaking. Their work, creativity and method have minimised calories, but not the taste or the texture. The outcome now forms part of future cakemaking; healthier pastry with a greater commitment to environmental protection.

partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA AYUNTAMIENTO DE MADRID ICEX FOOD AND WINES FROM SPAIN COMUNIDAD DE MADRID

MAIN SPONSORS

JUNTA DE ANDALUCÍA “Gusto del Sur” ES CALIDAD, ES ANDALUCÍA BALFEGÓ COMUNIDAD DE MADRID  M PRODUCTO CERTIFICADO MACC MAHOU 1.001 SABORES REGIÓN DE MURCIA REGIÓN DE MURCIA SABOREA ESPAÑA TENERIFE, DESPIERTA EMOCIONES
CAIXABANK ACEITE DE OLIVA ANDALUCÍA NH HOTELS HYUNDAI MAKRO FAGOR

GUESS TERRITORIES

CATALUÑA, REGIÓN MUNDIAL DE LA GASTRONOMÍA 2025

PARTNERS / COLLABORATORS

FUNDACIÓN ALICIA AQUANARIA ALIMENTOS DE ARAGÓN GOBIERNO DE ARAGÓN ASTURIAS COCINA DE PAISAJE / ASTURIAS PARAÍSO NATURAL BURGOS ALIMENTA DIPUTACIÓN DE CÁDIZ GEORGIA HELSINKI HOSTELERÍA DE ESPAÑA ICC LACTALIS ESPAÑA Saborea Lanzarote LA FINCA JIMÉNEZ BARBERO LE CORDON BLEU LE NOVEAU CHEF MERCAMADRID MIBRASA CHARCOAL OVENS, SL MUDÉJAR WAGYU NEGRINI VISIT PORTUGAL QUITO TURISMO ETURIA CLM. RAIZ CULINARIA SANCHEZ ROMERO CARVAJAL JABUGO SQUARE IGP TERNERA GALLEGA e IGP VACA GALLEGA-BUEY GALLEGO TRUFA NEGRA DE TERUEL CASTILLA Y LEON – TIERRA DE SABOR AYUNTAMIENTO DE VALLADOLID XUNTA DE GALICIA – CONSELLERÍA DO MAR

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE
PARTNERS / COLLABORATORS

ALMA DE CEREAL DOMENIO FRUTAS Y VERDURAS ELADIO GRUPO EUROPAN DEGUSTA GUADALAJARA TU PROVINCIA HUESCA, LA MAGIA DULCE PINK LADY GRANJAS REDONDO La Rioja SUPRACAFÉ TORRONS VICENS

MADRID FUSIÓN THE WINE EDITION
PARTNERS / COLLABORATORS

IES HOTEL ESCUELA ESCUELA ESPAÑOLA DE CATA FAMILIA FERNANDEZ RIVERA GONZALEZ BYASS EL VINCULO LA CANIBAL BODEGAS MARQUÉS DE CÁCERES OBANDO RAMON BILBAO RIEDEL VINOS DE TENERIFE LA HOJA DEL CARRASCO COOKPLAY CUATRO RAYAS FINCA MONCLOA FINCA LA CAPILLA KSDAL LICOR 43 IZADI LA VIDA IBÉRICA KOPKE ZARCILLO INTERNATIONAL WINE AWARDS 2025 DO CANGAS LAVINIA PROFESIONAL

See all the exhibitors that were part of
Madrid Fusión 2024

Exhibitors