La Rioja

Speaker

Félix Jiménez

Chef at Kiro Sushi* (Logroño, Spain)

He went to Japan to perfect his technique, and came back to set up one of Spain’s best sushi bars. And he’s still working on that.

Kiro is Félix Jiménez’s restaurant dream come true. He is a La Rioja chef with over 15 years’ experience in Japanese gastronomy as head chef at Tahini (Majorca), and he completed his training in Tokyo with the grand master Yoshikawa Takamasa (Suzaku). At Kiro, which he opened in 2015, Jiménez went back to his roots to come up with a pioneer format in Spain: an eight-seater sushi bar where he works face-to-face with diners throughout the meal, making up each piece one by one. The décor, wood and natural colours, helps create the warm, peaceful atmosphere sought by the chef.

Kiro’s fare is based on two pillars: tradition and quality. For two decades Jiménez has been perfecting his technique in Edomae – ancient sushi – on the instructions of his Japanese maestro, with a major focus on grilling and smoking, mostly rice and fish. The chef has the utmost respect for the modus operandi he has learned, and also for the product, selecting each piece and making precise cuts, playing with textures, juiciness and technique. This is all structured in the sampling menu, a trip around the flavours of the Asian nation, with nigiris in the starring role.

Partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA MADRID DESTINO
ICEX FOODS WINES FROM SPAIN
COMUNIDAD DE MADRID

MAIN SPONSORS

Junta de Andalucía
BALFEGÓ COMUNIDAD DE MADRID. PRODUCTO CERTIFICADO MACC MAHOU-SAN MIGUEL
1001 SABORES, REGIÓN DE MURCIA REGIÓN DE MURCIA TENERIFE, DESPIERTA EMOCIONES
MAKRO
CAIXABANK ACEITE DE OLIVA ANDALUCÍA NH Collection Hotels & Resorts KITCHEN CONSULT

GUESS TERRITORIES

SECRETARIA DE TURISMO DA PREFEITURA DA CIDADE DO RÍO DE JANEIRO ARAGÓN

PARTNERS / COLLABORATORS

FUNDACIÓN ALICIA AQUANARIA Aves de España PromArgentina AVOLTA THE STATE TOURISM AGENCY F THE REPUBLIC OD AZERBAIJAN CHINA TASTE - Centro Cultural de China en Madrid AGRICULTURA BIODINAMICA ESPAÑA . DEMETER DIPUTACIÓN PROVINCIAL DE CÁDIZ Diputación Provincial de Huelva EMBAJADA DE JAPÓN GASTROLAB DE HERALDO MEDIA GROUP GEORGIA SABOREA GRAN CANARIA HOSTELERÍA DE ESPAÑA HOTEL HUERTO DEL CURA JUANITO BAKER ICC LA FINCA JIMÉNEZ BARBERO LE NOUVEAU CHEF MERCAMADRID NEGRINI FUNDACION OSBORNE RAÍZ CULINARIA-CASTILLA LA MANCHA Saborea Lanzarote - Cabildo de Lanzarote SANCHEZ ROMERO CARVAJAL JABUGO SILESTONE SQUARE Thermomix Cárnicas Trasacar TRITICUM JUST FOR BREAD LOVERS Turismo Centro de Portugal ZORZI

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE
PARTNERS / COLLABORATORS

EL ALMENDRO AHUMADOS DOMINGUEZ Azerbaijan National Culinary Centre HUEVOS REDONDO ZUMOS JUVER SUPRACAFÉ CALIDAD PASCUAL TORRONS VICENS

MADRID FUSIÓN THE WINE EDITION
PARTNERS / COLLABORATORS

ALTA PAVINA CALEÑA Denominación de Orgien Cangas EL MAJUELO WINE TRUCK FAMILIA FERNANDEZ RIVERA Bodegas FRONTAURA & VICTORIA VINOS D.O.P. JUMILLA LA CAPA CASA DE COMIDAS LA HOJA DE CARRASCO MARQUES DE CACERES Martin Codax DO NAVARRA PANADERIA ARTESANÍA OBANDO E HIJOS SL NORDFISH

See all the exhibitors that were part of
Madrid Fusión 2026

Exhibitors