Region of Murcia

Speaker

Jorge Martínez

Director of the documentary Detrás

With his team, the publicist and film director Jorge Martínez has snuck into the country’s best kitchens to bring their reality to light in a project entitled Detrás (“Behind”).

Jorge Martínez is a graphic designer and publicist born in Cartagena, Murcia, in 1976, whose filmography includes Minera (the feminine form of “Miner”), about the Cante de las Minas de La Unión international flamenco festival; The Perfect Protein, aimed at raising awareness about the environment featuring some of the world’s best chefs; Comer Conocimiento (“Eating knowledge”), about Ferran Adrià’s creative process; Nómadas (“Nomads”), which shows the life of the last nomadic shepherds in Sahel; Un juego llamado esperanza (“A game called hope”), about the power of football as an instrument of social transformation; Cocinar belleza (“Cooking Beauty”), in collaboration with Toni Segarra and inspired by the cooking of Chef Quique Dacosta; and La guitarra vuela (“The Flying Guitar”), co-directed with Javier Limón and a hommage to the musician Paco de Lucía.

With these, as well as other films, he has taken part in several national and international competitions such as the San Sebastian Film Festival, the Ibero-American Huelva Festival, the Latin Beat Festival in Tokyo, the Havana Film Festival, the Recent Cinema Festival in Miami, the Sport Movies International Festival in Milan, the Hot Docs Festival in Toronto and the Spanish Film Festival in Sydney.

Today, Martínez’s work focuses on social creativity and innovation through projects and ideas for organisations and brands including Oceana, Save The Children, Fundación Vicente Ferrer, Fundación Mapfre, Fundación FC Barcelona, Ayuda en Acción and Doctors without Borders, for whom he designed and carried out the project Pastillas contra el dolor ajeno (“Pills for the pain of others”, named by the Club de Creativos as the best idea in the last decade in Spain. 

His projects and ideas have helped raise over six million euros for environmental, social and humanitarian organisations. 

partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA AYUNTAMIENTO DE MADRID ICEX FOOD AND WINES FROM SPAIN COMUNIDAD DE MADRID

MAIN SPONSORS

JUNTA DE ANDALUCÍA “Gusto del Sur” ES CALIDAD, ES ANDALUCÍA BALFEGÓ COMUNIDAD DE MADRID  M PRODUCTO CERTIFICADO MACC MAHOU 1.001 SABORES REGIÓN DE MURCIA REGIÓN DE MURCIA SABOREA ESPAÑA TENERIFE, DESPIERTA EMOCIONES
CAIXABANK ACEITE DE OLIVA ANDALUCÍA NH HOTELS HYUNDAI MAKRO FAGOR

GUESS TERRITORIES

CATALUÑA, REGIÓN MUNDIAL DE LA GASTRONOMÍA 2025

PARTNERS / COLLABORATORS

FUNDACIÓN ALICIA AQUANARIA ALIMENTOS DE ARAGÓN GOBIERNO DE ARAGÓN ASTURIAS COCINA DE PAISAJE / ASTURIAS PARAÍSO NATURAL BURGOS ALIMENTA DIPUTACIÓN DE CÁDIZ GEORGIA HELSINKI HOSTELERÍA DE ESPAÑA ICC LACTALIS ESPAÑA Saborea Lanzarote LA FINCA JIMÉNEZ BARBERO LE CORDON BLEU LE NOVEAU CHEF MERCAMADRID MIBRASA CHARCOAL OVENS, SL MUDÉJAR WAGYU NEGRINI VISIT PORTUGAL QUITO TURISMO ETURIA CLM. RAIZ CULINARIA SANCHEZ ROMERO CARVAJAL JABUGO SQUARE IGP TERNERA GALLEGA e IGP VACA GALLEGA-BUEY GALLEGO TRUFA NEGRA DE TERUEL CASTILLA Y LEON – TIERRA DE SABOR AYUNTAMIENTO DE VALLADOLID XUNTA DE GALICIA – CONSELLERÍA DO MAR

MADRID FUSIÓN PASTRY TU PROVINCIA HUESCA LA MAGIA DULCE
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ALMA DE CEREAL DOMENIO FRUTAS Y VERDURAS ELADIO GRUPO EUROPAN DEGUSTA GUADALAJARA TU PROVINCIA HUESCA, LA MAGIA DULCE PINK LADY GRANJAS REDONDO La Rioja SUPRACAFÉ TORRONS VICENS

MADRID FUSIÓN THE WINE EDITION
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IES HOTEL ESCUELA ESCUELA ESPAÑOLA DE CATA FAMILIA FERNANDEZ RIVERA GONZALEZ BYASS EL VINCULO LA CANIBAL BODEGAS MARQUÉS DE CÁCERES OBANDO RAMON BILBAO RIEDEL VINOS DE TENERIFE LA HOJA DEL CARRASCO COOKPLAY CUATRO RAYAS FINCA MONCLOA FINCA LA CAPILLA KSDAL LICOR 43 IZADI LA VIDA IBÉRICA KOPKE ZARCILLO INTERNATIONAL WINE AWARDS 2025 DO CANGAS LAVINIA PROFESIONAL

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Madrid Fusión 2024

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